Behind the Scenes for Beyoncé’s ‘Pretty Hurts’ Video

May 1, 2014
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There aren’t many ways to describe my reaction to receiving this week’s assignment other than simply: #blessed. For those of you who aren’t aware, Beyoncé ranks among the highest on my list of life’s essentials (other list items include: Family, Food, Water, Shelter, etc.). Sure, Mr. Z might’ve thrown a ring on it, but that’s only because we’ve yet to meet. Anyway, what was this article about again?!

Right…behind-the-scenes to the “Pretty Hurts” video, and if that’s the case, Mrs. Carter must be doubled over in unbearable pain. One of the most powerful tracks of the album, “Pretty Hurts,” received the video treatment on Beyoncé’s self-titled album, released unannounced, back on that cold wintery night in December that turned the heat up on the iTunes and Billboard charts. This time around Beyoncé decided to let fans take an inside look at the making of the video, directed by Melina Matsoukas, and help viewers to fully understand the message that she was trying to convey. The behind the scenes look shows Beyoncé and Melina collaborating on ideas for the video, including footage of Melina directing Beyoncé, and giving insight as to what originally inspired some of her ideas for the video. Melina comments on one of the biggest statements that Beyoncé makes in her video against society, when she’s in front of her trophy wall:

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“I was definitely inspired by this image she has as a child where she’s in front of a fireplace that has these trophies all over it…I wanted to recreate that and have her break them and you know, show that it doesn’t really advance you to get these awards that are just based on outer beauty.” Beyoncé then goes on to comment on how, “When you get this trophy, and you’re looking at it, is it worth it?” Well Mrs. Carter, I’m here to tell you that you don’t need a trophy to tell you what the world already knows, and you seem to know the same with your appropriately titled track, “Flawless” from the same album.

The lyrics of the song do an incredible job of expressing the views and expectations that society has on beauty, both realistic and unrealistic, while the video acts as mere reinforcement of the same notion. The video also does an excellent job of showing the extremes that many will go to, to achieve their own idea of “perfection,” in the sense of one’s outer beauty. Enjoy the behind-the-scenes look at Beyoncé’s “Pretty Hurts” video below, and be sure to tweet us @weknowthedj and let us know if it helped you understand what Beyoncé was going for in the video. To be quite honest, the woman could make a music video about doing math homework and I’d switch my major to Economics tomorrow.

 

-Norman P. (@Earlybird410)

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