And The Shorty Awards Go To…

April 16, 2014
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On April 7th the 6th Annual Shorty Awards, held in New York City, honored the best people and entities of social media. The categories are infinite, and the acceptance speeches were hilarious.

The Shorty Awards have been self-dubbed “The Oscars of the Internet.” Anyone can enter a new category by tweeting a nomination. The finalists are chosen by the Shorty community; the tweets select the nominees before the board selects the winners.

Marietta Sirleaf, (Donna Meagle from “Parks and Recreation”) won the best actress award over competitors Lena Dunham and Felicia Day (“The Guild”). The award for best actor went to Aaron Paul of “Breaking Bad.” Other nominees for the honor included “Scandal’s” Joshua Malina and Dylan O’Brien from MTV’s “Teen Wolf.”

“Scandal,” however, won the award for Best TV Show on social media. The “Scandal” cast live tweets new episodes, and the show (@ScandalABC) won the award over “The Tonight Show with Jimmy Fallon” and “Orphan Black” on Twitter.

The fansite award was given to News For TV Majors for its Twitter account @N4TVM. Pottermore and Supernatural Wiki were also nominated. Similarly, the Twitter account @SeinfeldToday won best fake account, while the actual Jerry Seinfeld won best Web show for his online series “Comedians In Cars Getting Coffee.” Best app went to Digg. 

Best band on social media is one of our favorite upcoming girl groups, Fifth Harmony. Adding to the ‘girl power’ moment, Amy Poehler’s SmartGirlsAtTheParty and its motto, “Change the World By Being Yourself,” won best Tumblr account.

Will Ferrell won one of the top awards of the night, the Lifetime Achievement Award. During his acceptance speech the comedian lovingly poked fun at the award show’s ‘noob’ status. “Of all the irrelevant awards out there, meaningless awards, awards that no one has heard of…the Shorty’s are by far the most prestigious.”

In all seriousness, social media is a relatively new arena in which to succeed. No matter the industry, the most successful businesses and agencies understand the importance of interacting with their online community via Twitter, Facebook, Instagram, Vine, Tumblr, Youtube, and every other corner of social media. The Shorty Awards are leaders in the realm of choosing the most #winning users of social media.

For a full list of the winners, visit ShortyAwards.com.

~ Jenni Moore (@JenniferKayMo)

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