Music Monday: Justin Bieber Releases Sexy New Single, “Hold Tight”

October 21, 2013
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There’s no way to discuss Justin Bieber’s latest single without using the word ‘sexy’. I’m sorry, but there’s just no way around it. Since the start of his Music Mondays campaign, Justin has succeeded in out doing himself. Each release has had a more positive reaction, and everyone is freaking out…including us!

This week’s release is “Hold Tight,” an extra sensual – and extra repeatable – slow jam that is loaded with erotic lyrics. Regardless of the hashtag countdown, the song went up 45 minutes early. Since the song is so blatantly geared toward the ladies, one can’t help but wonder if Justin’s 45-minute-early link was intended to be a chivalrous gesture.

After it dropped, “Hold Tight” triggered a slew of “I’m pregnant” jokes, tireless keyboard jamming on Twitter, and lots of heavy breathing. What’s all the fuss about? A whole new level of maturity, of course! Even the relatively innocent lyrics (there aren’t many) sound erotic because of the carnal tone in his voice. With tenderness Justin sings:

 “They hold on tight / Yeah, they hold on tight / Ooh, they hold on tight / Them lips won’t let me go, Lips won’t let me go, lips won’t let me go, oh.”

 Over the weekend, Team Bieber tried to warn fans about the sexy new single by taking to social media and dubbing the song a “panty dropper” and “baby making music.” While those descriptions were painfully accurate, we still just weren’t prepared. Ninety minutes before the song was set to release, Justin tweeted: “ladies #90minutes #HoldTight.” That’s when everyone just about lost it.

From the beginning of the first verse, the lyrics are quite intimate: “Don’t let this go to your head, but you’re the best I’ve ever had / Not to mention / That thing is swollen / You got me oh so in the trance.”

 The suggestive nature of the song continues from there, as Justin paints a clear picture of his inability to physically and emotionally pull away from a romantic partner. Throughout the song, Justin uses physical contact as a metaphor for his magnetic relationship with a lover:

 “Something like a zip lock, but a lip lock /
Want you wrapped around my arm like a wrist watch /
Oh, so hard walking out
/ Got me stuck like crazy glue, ooh.”

 Justin’s Music Journals series is intended to give fans an honest look into his heart, while demonstrating his growth as a singer/songwriter. As per usual, he delivered a self-written note to his fans with the release, which explains what inspired his songwriting. This time though, he edited his initial posting twice. Here is his second draft:

“This song is about the one you can’t shake. I am a hopeless romantic so when I love someone, I never want to let them go. This song is about the rush you get when you have that feeling. No matter how hard you try, you can’t let that person go. You just want to hold on as tight as you can. I tried to capture that with this one. And one more thing: it is never a bad thing to make a lady feel something inside she has never felt before. Make her feel like a real lady. Hold tight girl 😉 –JB”

What a flirt! Here is his third and final draft:

 “You really want me to describe this song? I told you the journals are bringing you into my most intimate moments. Just listen to the song and HOLD on as TIGHT as you can. Happy Birthday. – JB”

While it’s great to know the meaning behind the song, there is also something to be said for just how good it sounds. His voice practically caresses the listener with a tortured and eager quality, while Justin’s falsetto and upper range are highlighted. Like the previous two releases, “Heartbreaker” and “All That Matters,” the song has elements that sound like 90’s R&B. At times the single even sounds Usher-inspired. I think we can all agree we’re enjoying his throwback vibe.

On Friday, before we could even wrap our minds around the whole “Justin-Bieber-Writes-Baby-Making-Music” concept, we were presented with a new clip of Believe Movie for Film Fridays. In watching this clip we are able to see just how candid Justin Bieber’s interview really is.

If this sneak peek is any indication, the Believe Movie is going to be a genuine film that accurately represents Justin Bieber’s point of view with minimal sugarcoating. Similarly, with each Music Mondays release we are able to dive into his music and learn some of the depths of Justin Bieber’s soul. In a Q&A with Billboard Magazine,  Scooter Braun explains the importance of connecting with the audience.

“His entire brand has always been about sharing everything, being authentic and letting people in,” said Braun. He went on to talk about how the Believe Movie fits in with this idea. “It’s a more intimate look into what he’s gone through than ever before, and he is talking direct to camera and expressing himself in a way no one has ever seen.”

Read the full Q&A here.  

This is only week 3 out of 10…and each Music Monday seems to get more intense. What we’re watching here is not just a young singer releasing music on iTunes and transitioning into maturity; we are witnessing a young legend change the music industry before our very eyes.

Enjoy your week of basking in “Hold Tight,” and let us know what you think of Justin’s musical transition @weknowtheDJ!

-Jenni M. (@JenniferKayMo)

 

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