Lorde Is Taking The Lead With Pure Heroine

October 2, 2013
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Lorde-Pure-Heroine

Pure Heroine,  the debut album from the 16-year-old New Zealand native Ella Yelich-O’Connor (AKA Lorde) dropped on September 27th.

The singer/songwriter’s eagerly anticipated first offering is packed full of anti-fame anthems that sit in juxtaposition to her peers. Literally. The lead single Royals has sat alongside Miley Cyrus’s Wrecking Ball on the charts like the proverbial chalk to cheese. In fact, it’s hovering above it.

What initially made Lorde so appealing to a cult following was her unrelenting beats coupled with an unconventional decision to tell the world just how unsatisfied she felt about the industry. Now she needs to cross-over to the world in general if this album is to succeed. I think she knows she has a gem here though. Not counting the continued success of Royals,  the album boasts a covetable unique style of electronic rock music and it’s piled high with contemporary and striking statements.  Artists long to stand out from the crowd and she is doing just that.

Lorde is taking the lead from no-one here. Pure Heroine  is out on a limb and it rubs well with the listener.  Track 2 on the album: 400 Lux  has a tribal beat and a seemingly low-key production but it sets the foundation for the new sounds to follow. Track 4: Ribs  is an ethereal, bordering on nightmarish, teen’s tale of the fear of growing old, the background music is uncomfortable to listen to but it works well. Track 7: Glory and Gore  has a Hunger Games satirical feel to it that simply makes me smile whilst track 8: Still Sane serves as a reminder that although she’s still humble now, she is concerned that her new-found fame could change her. Track 9: White Teeth Teens  stands apart with its faster-paced, uplifting beat.

There is an obvious contrast throughout to the current clique of pop queens. Lorde has set herself  up with a bold identification. The whole album wreaks of the frustration of an every-day teenage girl, albeit one with insane musical talent, whose angst stems from beating her rivals in the music industry. Essentially, Miley Cyrus and Katy Perry are the prom queens in this high school. But Lorde doesn’t want that particular crown.

My favourite on the album is the closing track: A World Alone  “You’re my best friend and we’re dancing in the world alone”.  It resonates with teenagers the world over, she knows how it feels to struggle to be heard. But this album could easily change that.

In A World Alone  Lorde continues to say: “people are talking, people are talking”. Indeed they are, and while her fans wanted to keep her their little secret it seems the chatter is too loud for the rest of the world to ignore.

Full Track Listing for Pure Heroine (available to buy now on iTunes):

1) Tennis Court

2) 400 Lux

3) Royals

4) Ribs

5) Buzzcut Season

6) Team

7) Glory and Gore

8) Still Sane

9) White Teeth Teens

10) A World Alone

Lucy. J.

@LucyWKTDJ.

 

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