Avicii Challenges The Boundaries of EDM

September 25, 2013
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Last week saw the release of True – the first studio album from Swedish-born DJ and model, Tim Bergling (better known as Avicii). A quirky,  ‘country electronic’  mix of house music, it was intended as an experimental, disruptive offering, which in Bergling’s own words would be “about me being true to my sound but also to my own influences and musical preferences”

Wake Me Up was the lead single from the album and became the UK’s fastest selling single of 2013 back in July of this year and Bergling now presents us with a full-on style identity crisis – albeit one that works.

Boldly re-classifying the current trend in EDM by largely placing country music at the forefront of the tracks, Bergling lined up a massive array of artists to assist on the album, creating a diverse mix of sound. The album boasts collaborations with American guitarist and producer Nile Rodgers, country musician Mac Davis, Mike Einziger, American soul singer Aloe Blacc, singer and songwriter Sterling Fox, and American singer and songwriter Adam Lambert.

The album has already been successful, peaking within the top ten of at least ten countries, including debuting at number two in the United Kingdom, something which hasn’t escaped the attention of 24-year-old who on 17th September tweeted:

“Wow! TRUE has already done better than I ever hoped and its only been out for a couple of days, THANK YOU for all the support and kind words!!”

The success of the album may come as a surprise to Bergling, but not to the expectant fans.  The world has waited for change and it has arrived in style. This is particularly highlighted on the track You Make Me, a punchy electro-pop song featuring the vocals of Swedish artist Salem Al Fakir with a significant nod to the British folk-scene. Track 7, Shame on Me, re-enforces the zeitgeist with its hint of digital hip-hop, old school synths and some of The Sweet’s The Ballroom Blitz  thrown in for good measure.

Another highlight is Hey Brother, which see’s bluegrass musician Dan Tyminski’s smooth southern style pitted against a powerful injection of progressive house music, and it works. So well in fact that I’d say this is the best track on the album.

The remaining tracks on the album generally veer more towards pure electro-infused house with Lay Me Down Ft. Adam Lambert being as modern-disco as you can get, nostalgic in its approach but fresh enough to belong in the current era.

Overall, the album showcases an ability to take musical risks. This whole new style sets him apart from other EDM artists in the industry right now and with the ever-increasing pressure to bring something new to the industry, True  delivers individuality.

Full Track Listing:

1. Wake Me Up

2. You Make Me

3. Hey Brother

4. Addicted To You

5. Dear Boy

6. Liar Liar

7. Shame On Me

8. Lay me Down (ft. Adam Lambert)

9. Hope There’s Someone

10. Heart Upon My Sleeve

11. Long Road To Hell

12. Edom

True is available for purchase on iTunes: https://itunes.apple.com/us/album/true/id677375839

Have you already purchased True?? Tweet us @weknowthedj and tell us what your favorite track is!

-Lucy.J.

@LucyWKTDJ

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