Kendrick Lamar Causes Ruckus with “Control” Verse

August 16, 2013



In a world where almost everyone thinks they have the potential to “make it big,” competition is inevitable. Due to the variety of musical genres, the most competition sits in the rap industry; anyone can write rhymes and become an underground rapper but it takes dedication, loyalty to the game and motivation to climb atop the rap throne. On August 13th, Big Sean released a track titled “Control” with appearances by Kendrick Lamar and Jay Electron. The seven and a half minute track, produced by NO I.D., is causing media-mayhem throughout the rap scene because Kendrick Lamar has decided to show why he feels he’s the best in the game. “Control” has produced a media-wildfire and phrases surrounding the track have been trending worldwide on Twitter since the trio dropped the song on Tuesday.

The rap game resembles a two-faced teenage girl friendship. Throughout the game, the artists are friendly to each other yet the competition is present and everyone is taking jabs at one another. Most recently, Kendrick Lamar has taken a page out of Tupac’s book when it comes to name-dropping fellow artists in tracks. The name-dropping is completely present in his verse, “I’m usually homeboys with the same n****s I’m rhyming with, But this is hip hop and them n****s should know what time it is, And that goes for Jermaine Cole, Big KRIT, Wale, Pusha T, Meek Mills, A$AP Rocky, Drake, Big Sean, Jay electron’, Tyler, Mac Miller, I got love for you all but I’m tryna murder you n****s, Make sure your core fans never heard of you n****s.”  Kendrick realizes friendship is visible in the rap game but at the end of the day he’s all about being the best that he can be. As the hip-hop world responds to the above verse, it’s necessary to realize that none of the artists mentioned in the song have commented on their shoutout. What’s the reasoning for that? Maybe they don’t want to cause the drama that you’d expect in a two-faced teenage girl friendship or maybe they’re all booking studio sessions to record their responses to Kendrick Lamar.

Kendrick’s name-dropping isn’t the only aspect of his verse that’s capturing the attention of other artists and fans all over the world. The Compton, California native calls himself “the king of New York” then adding, “King of the Coast, one hand, I juggle them both.” In the 90s, the country was divided when a feud occurred between Tupac and Biggie where Pac took over the West Coast and Biggie held fort in the East Coast. While Kendrick Lamar claims he’s the king of both coasts, he’s not making claims in the same extent as those made two decades ago.  As an outsider from New York listening to the track, I don’t see Kendrick’s “king of New York” phrase as disrespectful or stepping into a territory that he doesn’t belong. With the power of social media and the Internet that we have today, artists have the capability to spread worldwide (or in this case become king of both coasts) no matter where their “home” is. Be sure to check out Kendrick’s “Control” verse below.

While fans continue to react to Kendrick Lamar’s lyric choice on “Control,” I think this feature was exactly what the rap game needed. Hip-hop music was born on the streets and battles secured positions at the top. Competition is healthy, especially when it comes to a craft that you turn into a career. What are your thoughts on Kendrick Lamar’s verse on “Control?” Send us a tweet at @weknowthedj and let us know your thoughts on “Control” and Kendrick Lamar’s feature on the track.

Meg C. (@lilmegwktdj)

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