Will.i.am and Justin Bieber Go Futuristic With #thatPOWER Music Video

April 19, 2013

About a month ago, the world was introduced to a new single by Will.i.am and Justin Bieber titled #thatPOWER. At 5:40 PM EST on April 18th Will.i.am announced to the Twitter world that the music video for #thatPOWER would be dropping at midnight PST.

While speaking of the #thatPOWER music video to ET, Will.i.am said, “This video is probably the most time-consuming video that I’ve ever been a part of because I had to rehearse choreography, and I’ve always been against choreography for me. We have this real, next-level, futuristic type of choreography. It’s not dance, it’s like synchronized movement. … I’m really excited about it.”

Fashion-wise, the video begins with a luxury car carrying Will.i.am and two more cars carrying his backup dancers, all dressed in all-black outfits, with wide-brimmed hats and mirrored sunglasses. As the video progresses, it seems as if the dancing crew has taken a piece of style-advice their collaboration partner, rocking Bieber-esque drop-crotch pants.

A gold cube appears on the pavement, but it’s not just any simple golden cube. Nope, this one is holding a holographic Justin Bieber. Cue the screams of millions of girls. For some reason, I can almost guarantee that every Belieber in the world is trying to figure out how to get a holographic Justin to carry around with them daily! Can you really blame them? Who wouldn’t want a singing and dancing Justin Bieber accompanying them? Especially if that holograph is singing “I’m loving every second, minute, hour, bigger, better, stronger, power.”

The video is set in Japan, where Will.i.am and his backup dancers take on various scenic backgrounds before reaching a dancing duel. After watching the video, the world can agree that this “futuristic type of choreography” definitely works for the former Black Eyed Pea and the All Around the World singer! Be sure to check out the video right below this so that you can experience all that the superstar duo has to offer.

Will.i.am’s album #willpower hits stores and iTunes on April 23rd and you’re definitely going to want to get the complete album, which features collaborations with Britney Spears, Chris Brown, Justin Bieber, Miley Cyrus, Skylar Grey, and many more! Be sure to tweet us at @weknowthedj and share your thoughts on the futuristic music video!


Meg C.


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