“Gangnam Style”: An Epidemic That’s Sweeping The Globe

October 12, 2012
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It’s the new Call Me Maybe. From unforeseen smash hit on YouTube to pop culture phenomenon, Korean singer Psy’s Gangnam Style has taken the world by storm. In fact, the hysteria and fan following that the song has garnered can be classified as a musical epidemic. From flash mobs to celebratory displays of dance moves from the song, Gangnam Style is the latest example of what can happen when you mix creativity and talent with the endless possibilities of YouTube – in this case, international recognition and a record deal with a major music label.

Aside from countless parody videos, airtime on radio shows across continents, and popularity in club playlists, Psy’s catchy tune has wowed the world with its humorous and fun choreography. The moves are being replicated left and right, typically in displays of celebration or for plain fun. Just a few examples:

 

In the Cricket World Cup that took place in Sri Lanka, the West Indies’ Chris Gayle broke out a few of the moves while wrapped in his nation’s flag after his team defeated Sri Lanka;

Russian and Korean spectators of street fairs in Seoul, South Korea participated in a re-creation of the song for an appropriate and uplifting cultural flare;

Novak Djokovic of Serbia celebrated his win of the China Open tennis tournament with a nod to Gangnam Style’s visual splendor;

and Psy himself has personally taught the song’s signature horse-riding move to the executive chairman of Google, Eric Schmidt.

 

These are only a fractional representation of the ways in which a free-spirited, contagious song like Gangnam Style can infect the world and consequently unite it through a likable rhythm and even better dance moves. Regardless, Psy’s break-out hit and the ensuing global epidemic that it has caused is only the beginning of what looks to be a promising career.

Have you been cast under Gangnam Style’s mesmerizing spell? Let us know in the comments below.

 

-Shelley DeHekker

@shelleydehekker

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