Scooter Braun signs Korean rapper Psy

September 5, 2012
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Does the name “Gangnam Style” sound familiar? If so, you’re likely one of millions that has watched the humorous music video of the same name which, in a matter of weeks, has taken the YouTube world by storm and captivated audiences across the globe. With its infectious rhythms and entertaining dance moves, the K-pop tune has been listened to more than 100 million times on YouTube, making it the most viewed video of that genre ever. Featuring notable guest stars and random (albeit entertaining) choreography pieces in places such as an elevator, sauna, party bus, and carousel, the video has garnered legions of fans and universal recognition.

And that’s just the beginning for 33-year-old South Korean rapper Psy. The “Gangnam Style” artist, who has been releasing music since 2001 and has gained a steady fan base due to the satirical elements incorporated into his songs, is about to take a huge leap towards further musical success. Similar to the way pop superstar Justin Bieber was discovered, Psy’s YouTube stardom caught the attention of talent manager Scooter Braun, who has recently signed the South Korean artist to Schoolboy Records – a major record label operated by Braun as part of Universal Republic Records.

Psy’s undeniable creativity and natural talent (as demonstrated in “Gangnam Style” and beyond) indicates that he has exactly what it takes to make his mark in music history, and this is the perfect opportunity to do it. With plans to appear on the MTV Video Music Awards this Thursday evening, the Korean phenomenon is on a fast-paced track to wow the world – even more than he’s already achieved.

Are you excited to see what musical offerings Psy will be releasing through Schoolboy Records? Leave your thoughts in the comments below.

 

-Shelley DeHekker
@shelleydehekker

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