Will.i.am Drops Music Video for T.H.E (The Hardest Ever)

December 13, 2011

The seven time Grammy Winner Will.i.am unveiled the music video to his latest single, T.H.E (The Hardest Ever), on his google+ page early Monday morning. The song features chorus vocals by JLo and even a hook by the legendary Rolling Stones frontman Mick Jagger. Most of you may remember the song as the “glow-in-the-dark performance from the AMA’s.”

There is a lot going on in this video. A bicycle, BMW motorcycle, what appears to be an armoured truck, a fighter jet, a metro train, and a space shuttle are featured in the video as Will.i.am’s all white vehicular adventure into space. (I wonder if he was listening to Jeezy’s “All White Everything” when he thought of the concept to this video.) Throughout the video JLo appears, flaunting her curves in a lace bodysuit. The video wraps with the rapper/producer ascends into space while kaleidoscopic and psychedelic images of JLo and Mick Jagger appear before him. Jagger also closes out the video with his well-known voice.

“This next journey is not going to be easy, the Black Eyed Peas was so successful…beyond what I initially dreamed of…but just because the black eyed peas was a success it doesn’t mean I’m going to be successful as a solo act…(This I know)…that is why I titled this 1st single (the hardest ever)…because the journey is hard…and I will do it alone…this video is about my new mission and obstacles.” Will.i.am wrote along with the video post.


-Kellie C.

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